Gauge customer sentiment from video in seconds

We're delighted to announce the release of our new sentiment analytics for video, designed to bring you closer to your customers' feelings towards products, services, adverts and more.

The new sentiment analytics is powered by IBM Watson, which uses machine learning and natural language processing to identify the underlying sentiment within each individual sentence. This processes the transcribed text of any video in the Voxpopme platform, returning a polarity on every sentence of each video, determining whether it is positive, negative or neutral.  

When combined with Theme Explorer, the new tool provides the sentiment breakdown of each theme identified within a video project.

Check out the short video walkthrough below to see our newest feature in action.  


Want to master the art of analysing customer sentiment?

We're running online demos to help you explore the capabilities and practical applications of sentiment analysis. Complete the form on this page to register for your short sentiment session.